About Us
Arena has equipped the world’s leading swimmers and lovers of watersports with racing, training and leisure swimwear and accessories built on a foundation of in-depth research, technical know-how, and an unyielding commitment to quality. We provide an extensive range of practical yet sophisticated swimwear and accessories that caters to each and everyone’s swimming needs. From competitive and training suits for the water racers to trendy costumes for the leisure swimmers, the product range extends to goggles, kickboards, swim caps, snorkeling and more.
Launched in 1973 by inspirational sports-lover, entrepreneur, and sports sponsorship pioneer Horst Dassler, Arena was the first swimwear company to engage in textile and fluid dynamics research in a quest to develop the fastest, lightest, smoothest, and most durable products for both the competitive and recreational swimmer. It is a trait that has distinguished Arena throughout its history, as it continues to define trends and set standards to this day.
